Service Designer

I work on complex services and products where customer experience, operations, and delivery constraints intersect. I help teams clarify direction under uncertainty — making trade-offs visible, shaping product and service decisions, and guiding roadmaps, sequencing, and delivery so what’s built can work in the real world.

Recent work


Public Sector · National Welfare · Service Direction

Scoping pensioner services to inform delivery decisions after a strategic pivot

Clarifying pensioner services during a late programme pivot, using service views to inform delivery sequencing and risk.

Private Sector · Regulated Banking · Advisory Services

Designing advisory workflows under regulatory constraints

Designing workflow concepts and service rules to support consistent handling of regulatory requirements within platform and operational constraints.

Public Sector · Organisation Design · Capability

Formalising service design practice beyond a transformation programme

Defining governance and ownership to make service design practice sustainable beyond a major transformation programme.

Private Sector · Infrastructure · Service Direction

Clarifying digital service direction under operational constraints

Framing service direction under operational constraints to support leadership decisions on digital ambition, prioritisation, and investment sequencing.