Service Designer

I work on complex services where customer experience, operations, and delivery constraints intersect. My focus is clarifying service direction under uncertainty — helping teams decide what needs resolving early, what can wait, and how service decisions should guide sequencing and delivery.

Recent work


Public Sector · National Welfare · Service Direction

Scoping pensioner services to inform delivery decisions after a strategic pivot

Clarifying pensioner services during a late programme pivot, using service views to inform delivery sequencing and risk.

View case study

Private Sector · Regulated Banking · Advisory Services

Designing advisory workflows under regulatory constraints

Designing workflow concepts and service rules to support consistent handling of regulatory requirements within platform and operational constraints.

View case study

Public Sector · Organisation Design · Capability

Formalising service design practice beyond a transformation programme

Defining governance and ownership to make service design practice sustainable beyond a major transformation programme.

View case study

Private Sector · Infrastructure · Service Direction

Clarifying digital service direction under operational constraints

Framing service direction under operational constraints to support leadership decisions on digital ambition, prioritisation, and investment sequencing.

View case study